Dear Readers
It’s hard to believe, but here we are, celebrating the 10th anniversary of Espresso & Matcha. A full decade of exploring, tasting, writing and sharing. When I first started this blog, I never imagined it would come this far or last this long. I’m filled with gratitude for everyone who has been a part of this journey, from the loyal readers to the passionate foodies, and even the curious newcomers who have stumbled upon my little corner of the internet.
One of the most rewarding aspects of running this blog has been the ability to share my thoughts and experiences freely. In a world where the lines between content, advertising and censorship often blur, I have always made it a point to stay true to my voice. This blog is a place where I can speak openly and honestly about my experiences, without being influenced by sponsorships or pressures to moderate my opinion. It’s not always easy to resist the allure of brand partnerships and monetization or to stand your ground against the haters, but I believe that staying independent allows for a more genuine connection with my readers.
Freedom of speech is something we often take for granted, yet it remains a powerful right that allows us to express our thoughts, critiques, and appreciations. Espresso & Matcha has always been, and will always be, a platform free from censorship and undue influence. Here, I’ve shared both glowing reviews and candid critiques, and I’m proud to say that every word published has been a true reflection of my thoughts and experiences.
Over the past ten years, I’ve encountered various challenges, including the temptation to cater to popular opinion or tone down my critiques to avoid backlash, particularly in the 'good vibes only' cesspool that is instagram. However, I firmly believe in the importance of honest discourse. This blog stands as a testament to the idea that criticism—when fair and constructive—should not be silenced. It’s through open dialogue and critique that we grow, learn, and ultimately better our culinary experiences.
In recent years, the digital landscape has seen a troubling trend towards self-censorship and suppression of unpopular opinions. Here, every review and every post is a stand for the idea that all voices deserve to be heard, even when they go against the grain. My commitment to authenticity means that this space remains a place for unfiltered expression, where the joy of discovery is shared without compromise.
Reflecting on this decade long journey, I’m reminded of the countless meals, cups of coffee, and encounters that have shaped the blog into what it is today. Each experience has contributed to my growth as a writer and a foodie. I’ve had the pleasure of trying new cuisines, meeting talented chefs, and engaging in thought-provoking conversations about food and culture. These experiences have not only enriched my palate but also my perspective on the world.
As I look ahead to the next chapter, I’m filled with excitement and hope. The world of food is ever-evolving, and there are still so many places to explore, flavours to discover and stories to tell. I am committed to continuing this journey with the same passion, integrity, and independence that has brought us this far. To all of you who have been reading, commenting, sharing, and supporting Espresso & Matcha over the past ten years, thank you. This blog wouldn’t be what it is without you, and I’m so grateful to have you along for the ride.
Here’s to another decade of discovery, critique, and, above all, the freedom to speak our minds.
As always, thanks for reading. If you want to contact me, feel free to send me a message to my insta Espresso_and_Matcha or email me at EspressoAndMatcha@gmail.com
-Hsiao Fu
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